Cineplex, Bring Back $5 Tuesdays and Build 700 Tiny Houses!

 Cineplex, Bring Back $5 Tuesdays and Build 700 Tiny Houses!

Ah, the good old days of $5 Tuesdays at Cineplex – affordable fun for everyone. Remember when going to the movies didn’t feel like you had to take out a loan for tickets and popcorn? Well, Cineplex recently found itself in the spotlight for something far less nostalgic: a whopping $38.9 million fine for deceptive pricing practices.

The Competition Bureau of Canada hit Cineplex with this record-breaking penalty for "drip pricing" – a sneaky tactic where hidden fees (like their $1.50 online booking fee) were tacked on at checkout, making ticket prices higher than advertised. It’s a victory for consumer rights, but here's the kicker: where’s that money going?

The Fine: Where Does the Money Go?

The $38.9 million fine is headed straight into government coffers, likely to disappear into the vast abyss of general revenue. While this is technically how things work, we can’t help but wonder: what if that money was used for something truly transformative?

Instead of vanishing into bureaucracy, imagine it being redirected to solve one of Canada’s most urgent crises: homelessness.

A Bold Proposal: 700 Tiny Houses for the Homeless

Here’s a thought: with $38.9 million, we could build 700 fully equipped tiny houses at $50,000 each. These aren’t just shelters – they’re homes that could provide safety, dignity, and a fresh start for 700 people or families struggling to find stable housing.

Tiny houses are cost-effective, sustainable, and can be built quickly. Communities across North America have already proven their potential to combat homelessness. Why not use this unexpected windfall to lead a housing revolution?

Why This Matters

Homelessness in Canada is a growing crisis, especially in cities like Vancouver and Toronto, where housing costs are through the roof. Every night, thousands of Canadians sleep on the streets or in overcrowded shelters. Meanwhile, Cineplex's deceptive practices resulted in millions of dollars being taken from consumers’ pockets.

What better way to "pay it forward" than to turn this corporate fine into a force for good?

Our Ask: Cineplex and the Government, Do the Right Thing

1. Cineplex: Bring back $5 Tuesdays to rebuild trust with your audience. Affordable entertainment was part of your charm – let’s see it again.

2. Government: Use the $38.9 million fine to build 700 tiny houses for those in need. This isn’t just a feel-good idea – it’s a chance to take meaningful action on a critical issue.

Join the Call for Change

We can’t let this opportunity slip through the cracks. If you believe this money should be used to help tackle homelessness, share this post, tag your local representatives, and start a conversation. Cineplex took from consumers, and now it’s time for the government to give back to those who need it most.

Together, we can make sure this fine doesn’t just line government pockets but instead builds homes, hope, and a brighter future for 700 Canadians.