Thursday, April 21, 2011

Green World Campaign- New York

Blog post by Tina Winterlik © 2011 

So just came across this in Facebook from Four Years.Go
 Who shared this link with me. 
Text Tree

Happening tomorrow in New York - Re Green the World

ReGreen the World from Marc Ian Barasch on Vimeo.
This is our Green World Campaign-produced screen content for our " Times Square ReGreen the World" text TREE Earth Day initiative.

It will be on 10 jumbo screens in Times Square this Friday, April 22, 2011 (including the building-sized NASDAQ and American Eagle screens) as part of Earth Day New York 2011, turning the urban environment into a virtual forest at regular intervals. This work supports the United Nations Year of Forests 2011.

PSA designed and donated by leading ad agency David & Goliath (L.A., Frankfurt, London) and Stockholm-based FilmTecknarna. Production was funded by a grant from the U.K.-based CBD Charitable Trust.

Technical coordination of this complex project will be overseen by Tal Yarden, a leading New York video designer and multimedia programmer.

An interactive "treemometer" created by leading game designer Greg Roach will display real-time updates of contributors, creating a unique "positive feedback loop" in public space.

Project partners include EarthWays Foundation, CauseCast, the One Spirit Learning Alliance, Culture Shock Marketing, the Streaming Museum, Iva Kaufmann & Associates, Greg Roach & Spirit Quest World and Imagination, Inc.

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